Smart consumers are always out to look for promotional discounts to stretch their money for as long as possible. Who wouldn’t do that considering that there’s a financial crisis happening all over the world.
As far as a consumer is concerned, promotional discounts are for his benefit. This is good for the consumer as he gets to have choices and at a much lower rate. The usual kinds of promotion would be to buy one and then take one. Wherein you pay for one product and get another kind or the same product for free. This is just one of the many strategies that business owners employ for you, the consumer, to sample what they have to offer.
For a business owner, promotional discounts can be a way of clearing out old stocks to give way for new ones. If you are a business owner then you would want to clear your storage of old merchandise. The easiest way to do this is for you to offer them as a freebie or at a discounted rate.
However way you look at it, from a consumer’s point of view or from a business owner’s, offering promotional discounts are a win-win situation for both.